Firstly, a logo is not a brand, and a brand is not a logo. A brand is intangible. A brand is abstract. It is an organisation or product’s identity.
There are only two purposes of a business website. Don’t let anyone convince you otherwise. Firstly, a website serves as an online space to provide general information about your company. Secondly, it serves as a platform for e-commerce. First & foremost, you need to know whether you need one or both services. The process of […]
Creating well-written web copy is an integral part of your brand development.
Everyone in retail will agree that the longer a customer is in-store, the greater the chance of a sale. If not today, then certainly tomorrow. They’ll also remember your store name & brand, and chances are that they will mention your store to other people too. Marketing experts call this the shopper experience. In the […]
While marketing fundamentals and marketing goals are pretty much still focussed on business growth, the strategies and media involved in achieving your marketing goals must evolve to keep pace with the dynamic, evolving consumer behaviour patterns.