Colour pervades everything, even finding use in language. We say we’re “feeling blue” when we’re sad, that we’re “green with envy”, or that we’re “seeing red” when we’re exhibit anger. There is a certain cultural and psychological impact associated with colours That’s because we naturally associate colours with moods and emotions.
Colour psychology, in a marketing context, is the study of the effects of colours in brand perceptions and consumer behaviours.
Visual impact is an important consideration in brand development. In our approach to your branding needs, colour psychology is involved in everything. We consider colour in your logo design, marketing materials, the way you build your website to your social media strategy. The outcome is based, not only understanding what each colour means from a psychological perspective, but also understanding how your target customers will respond to the shades you choose.