Created by Meta’s Instagram team, Threads is a platform that allows you to publish short posts or updates that are up to 500 characters. You can include links, photos or videos up to 5 minutes long. The app is linked to your Instagram account, and according to Meta, you can “easily share a Threads post to your Instagram story, or share your post as a link on any other platform you choose.”
Video marketing is an effective tool that we utilise to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
While marketing fundamentals and marketing goals are pretty much still focussed on business growth, the strategies and media involved in achieving your marketing goals must evolve to keep pace with the dynamic, evolving consumer behaviour patterns.