When starting a business, it’s common to bootstrap your online entry. You create your own website, launch social media pages, and handle content and copy in-house. This self-made approach allows for flexibility and cost-saving. It’s a great way to get online quickly and understand the significance of establishing a digital footprint. Moreover, in the early stages, the first followers and engagements often come from family and friends, which drives organic growth.
Initially, you post regularly to attract and engage your target audience. This consistent presence helps build brand awareness and credibility. Being actively present online, even in a basic form, is better than being absent altogether. It sets the foundation for future growth and expansion.
Failings as the Business Grows
However, as your business begins to grow, you may encounter challenges in maintaining consistency and quality in your online presence. Your focus might shift to other pressing aspects of business expansion, relegating your online presence to a mere administrative duty. This shift often results in neglecting regular posting, interacting with your audience, and delivering valuable content.
Without consistent attention, your online presence can suffer. The lack of fresh and engaging content can lead to a decline in followers, reduced reach, and decreased customer interaction. Potential customers may perceive a stagnant online presence as a lack of activity or outdated information. This can erode your brand image and hinder business growth. If you bootstrap your online entry, you will hit a plateau unless you get in some help.
The Need for Proportional Investment
As your business expands, it’s crucial to recognize the need for proportional investment in your online and social media presence. While you invest in various growth areas such as infrastructure, resources, stock, human resources, vehicles, and premises, your digital presence often lags behind. This imbalance can hinder your overall growth potential.
Consider this: if your business is growing at a certain rate, it’s essential to evaluate whether your online presence is keeping pace. By investing smartly in your online presence, you can unlock additional growth opportunities. A strategic and proportional investment can help your business grow beyond expectations, reaching a wider audience, and attracting new customers.
Transitioning to Professional Assistance
To ensure optimal growth, small businesses in their exponential growth phase must transition from bootstrapping to seeking professional assistance for their online and social media presence. At Creative Sanctum, we understand the unique challenges faced by small businesses and offer tailored solutions that align with their growth objectives.
Our portfolio boasts not only large corporates but also a number of small start-ups who recognized the need to invest in their online presence as their businesses grew. They started by spending modestly and gradually increased their scope and budget as their businesses expanded. All our clients, regardless of size, understand the importance of a strong and consistent online presence to drive growth and attract customers.
In essence, neglecting the growth of your online presence as your business expands can be a costly mistake. However, by recognizing the pitfalls of inadequate online presence and investing in professional assistance, you can unlock the full potential of your business. At Creative Sanctum, we are dedicated to helping small businesses maximize their online presence and achieve their growth objectives.
