Apple – The Inspiration
The purpose of distinctive assets is, by definition, to be distinctive – not to be meaningful. Trying to build assets around some ‘meaning’ that you want your brand to have is more likely to fail because your brand’s meaning is probably very close to that of all your competitors
Website Construction: Fundamentals & Principles
There are only two purposes of a business website. Don’t let anyone convince you otherwise. Firstly, a website serves as an online space to provide general information about your company. Secondly, it serves as a platform for e-commerce. First & foremost, you need to know whether you need one or both services. The process of […]
UX factor – You need the X-factor
Everyone in retail will agree that the longer a customer is in-store, the greater the chance of a sale. If not today, then certainly tomorrow. They’ll also remember your store name & brand, and chances are that they will mention your store to other people too. Marketing experts call this the shopper experience. In the […]
DPA – Digital Platform Advertising
While marketing fundamentals and marketing goals are pretty much still focussed on business growth, the strategies and media involved in achieving your marketing goals must evolve to keep pace with the dynamic, evolving consumer behaviour patterns.
Going Digital During COVID-19
Scott Jones, CEO of 123 Internet Group, one of the largest and leading full service digital marketing agencies, is quoted by Forbes as saying that the increase of remote working and a collaborative approach, companies are turning to digital channels and embracing the transformation.