The COVID-19 pandemic has hit business (hit us unexpectedly and hit us hard) in an unprecedented, unforeseen and unimaginable way. Everybody, from Fortune 500 CEOs to the local corner grocer is biting nails (sanitised, we hope) and having sleepless nights. The cause undoubtedly is the pandemic. The cause? The almost total loss of the traditional customer base, across all sales channels. All except one, digital. The solution lies in Going Digital During Covid-19
The Experts Agree
The writer in a recent a Forbes business magazine article is that “… digital strategy… will be the deciding factor in whether they make it through the tough times ahead. For smaller businesses especially, their loss is coming as a shock”. The view expressed in the article is shared by many digital marketing experts. Smaller businesses that may not so much as had a Facebook page before will need to move to digital. Social media marketing, content marketing and SEO will gain more importance and prominence.
Scott Jones is CEO of 123 Internet Group, a leading, global full service digital marketing agencies. He was interviewed by Forbes Magazine about digital marketing during Covid-19. “The increase of remote working and a collaborative approach, companies are turning to digital channels and embracing the transformation. We have seen a real spike in enquiries during the last few weeks. Many are looking to update websites, launch new e-commerce channels and create social media campaigns. Many want to focus on home-workers and a real focus on using influencers and SEO to reach new audiences.”
Big or small, digital during Covid-19 works for all 🙂
We are in uncertain times, but with the increase of remote working and a collaborative approach, companies are turning to digital channels and embracing the transformation.
Scott Jones, CEO of 123 Internet Group
Small, medium and regional businesses do not have “corporate level” digital strategies or access to huge marketing budgets. However, they have a level playing field through the internet. Now is the time to talk to us, more than ever. During the ‘pre-Covid normal’ you built your networks offline, and that had always worked. If your organization previously put token efforts into digital channels now is the time to revisit your digital strategy. In this blog, we look at some quick, simple solutions. It can start giving your website and social pages a refresh, or a more innovative approach. Perhaps you should look at rebranding, with a focus on digital? What about creative new content? You could review your brand, web, and social media presence & goals. Maybe a complete digital overhaul?
It doesn’t matter if you have a small, token, digital presence; a functional web page, ecommerce; a comprehensive digital brand strategy or combination in between. Businesses are seeing new value and potential online. It’s an opportunity to build long-term brand value for when the world eventually gets back to normal. And of course, it would make companies more resilient to deal with any future pandemics.
Digital during Covid-19 starts with a plan
By working with us, you have access to a great team. Our design, development, content creators social media experts have all worked on some of the biggest brands nationally and internationally. In order to get the best output, we approach each of our clients’ project as if it’s our own. Our team spends as much time as needed to achieve your and their marketing outcomes
At Creative Sanctum, we have “Seen, Studied and Strategised”. Simply put, we have a plan. Actually, we have a range of plans. We can tailor, customise and optimise plans to present to you a solution. The expected outcome is a balance and a fair mix of spend versus marketing & sales outcomes. Let us look at optimising your digital resources and guide your business approach in the shift to digital marketing strategically. We see no reason no reason why it should just serve as an emergency fill-in.
