— Robert L. Peters, Designer & Author
From a marketing perspective, the objectives of brand building are universal across brands & industries. However, the marketing strategy development process differs radically between products, sectors, target markets as well as the marketing mediums. At Creative Sanctum, we assess the holistic brand/product objective and develop a brand/product digital & online strategy around your marketing objectives and business goals. This includes an analysis of the target customer profile (including LSM), the online behaviour patterns of the target customer profile and the online mediums that are best suited to both customers profile and brand identity. By pairing your brand & campaign to the best online medium (or combinations of media), we create an online strategy & campaign to achieve your marketing objectives around your brand and products.
Some of our thoughts
In today’s digital age, a strong online presence is crucial for small businesses and startups. However, many entrepreneurs overlook the importance of growing their online and social media presence in proportion to their business growth. This blog will explore the common pitfalls and missed opportunities, emphasizing the need for professional assistance to maximize business potential.
Instagram has once again raised the bar with its latest offering—Threads, the text-based conversation app that opens new doors for meaningful connections and engaging discussions. As a leading digital agency, Creative Sanctum is thrilled to explore the specifications, capabilities, and features of Threads in this blog post.
Created by Meta’s Instagram team, Threads is a platform that allows you to publish short posts or updates that are up to 500 characters. You can include links, photos or videos up to 5 minutes long. The app is linked to your Instagram account, and according to Meta, you can “easily share a Threads post to your Instagram story, or share your post as a link on any other platform you choose.”